Turns out, a sunny Thursday is an ideal day to go to IKEA – who knew?!
I’m a fan of IKEA. I’m amused by their policy of confusing everyone to walk a particular way around the store. I amuse myself by deliberately going ‘the wrong way’. I’m not convinced that the majority of customers appreciate this, but it’s like an old school arcade game…Dodge the people not looking where they are going…Drop the shoulder here, shuffle here, dance, spin, mirror, signal, maneuver – BOOM! I’m in the Lounge section…..shit…I wanted the shelving bit…..shuffle, dance, spin, mirror, signal, maneuver – BOOM! I’m in the pillow section….Bollox!
I eventually made it where I wanted to go.
Is there an algorithm for how visiting IKEA for 1 item, results in the purchase of about 10? Yes, it’s the IKEA algorithm – it suggests an excellent business model based on excellent products that suit the target demographic!
For instance. I went to IKEA to find a table. I came back with a rug, candles, pillows, bedding, a chopping board, a washing up brush, a kitchen utility table and a mattress cover….no lounge table.
I don’t think my experience is an unusual one.
Am I unhappy?
Nope! The rug is awesome…
Lounge….for lounging…
I feel very boring, but productive….and the house is beginning to feel like a home.